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INTERVIEW BY OUR MD. RUNNING A SNACK FOOD BUSINESS IN

EAST AFRICA

Kenyan supermarkets stock dozens of potato chip brands, but one of the new market entrants, Urban Bites, easily stands out with its matte packaging and Nairobi skyline design in the background. The Urban Bites brand, produced by Norda Industries Ltd, has proved to be one of the most popular in the market. Faraz Ramji, a director at the manufacturer and distributor of potato and maize based snack products, told How we made it in Africa’s Dinfin Mulupi how the firm stumbled upon the Urban Bites brand, the challenges of doing business in Kenya and why the snack market is experiencing growth.

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